Sandeep DasDigital Marketing — Overrated & wastefulFor the second year running, marketers have mentioned digital marketing techniques as overrated in this survey by MarketingWeek. We need…2 min read·Mar 10, 2024----
Sandeep DasBranding vs Technology — The case of eating in and outIn December 2023, after close to four years of Covid driven obstacles, I visited Delhi (my birthplace) with my family. We were there for…·13 min read·Mar 4, 2024----
Sandeep DasBrand transformation — Creation vs OperationalisationSuccess of global #brand #transformations depend equally on navigating two aspects — the strength of the brand transformation itself (the…·3 min read·Feb 18, 2024----
Sandeep DasCommunities and brand building — A few thoughtsCommunities and its different manifestations are having a profound impact on how brands are being built, how engagement and loyalty…2 min read·Feb 13, 2024----
Sandeep DasAny form of branding is changeThe concept of change when it comes to creating a new brand is choppy, uncertain and complex. Organisations embrace change with pain and in…·2 min read·Feb 1, 2024----
Sandeep DasBrand Leadership — UpdatedAlmost 2 years back, I had penned some thoughts on brand leadership on LinkedIn, which you can read here:4 min read·May 4, 2023----
Sandeep DasinBanklessDAOEthereum Scaling SolutionsA Comparative Technical Primer on Plasma, Optimistic Rollups, and ZK Rollups13 min read·Jan 5, 2023----
Sandeep DasWeb3 brand building — Things that matterBefore we go into what matters for web3 brand building, it is important to outline a single, fundamental principle — brand building in…·5 min read·Sep 16, 2022----
Sandeep DasBranding NFT projects — Part 1When you are writing about a new topic, there is a balance that you need to achieve. This is between having a ‘relatively unbiased view’…·5 min read·Jun 5, 2022----
Sandeep DasDAOs — The future of us?I am a newbie to the world of Web3 and everything that comes with it. On the top of it, I am non-technical, which makes all my knowledge…·9 min read·Apr 12, 2022----