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Sandeep Das
Sandeep Das

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Published in BanklessDAO

·Jan 5

Ethereum Scaling Solutions

A Comparative Technical Primer on Plasma, Optimistic Rollups, and ZK Rollups — Before we do a deep dive into Ethereum scaling solutions, it is important to understand why scaling is needed. The answer is not complicated — scaling is needed when Ethereum reaches its capacity and the costs of using the blockchain exponentially increase. Scaling solutions expand capacity, improve efficiency, and reduce…

Ethereum

13 min read

Ethereum Scaling Solutions
Ethereum Scaling Solutions
Ethereum

13 min read


Sep 16, 2022

Web3 brand building — Things that matter

Before we go into what matters for web3 brand building, it is important to outline a single, fundamental principle — brand building in web3 is decentralised. Anyone serious about web3 brand building needs to start here. At this very point in time, there are stupendous success stories of native, web3…

Web3

5 min read

Web3 brand building — Things that matter
Web3 brand building — Things that matter
Web3

5 min read


Jun 5, 2022

Branding NFT projects — Part 1

When you are writing about a new topic, there is a balance that you need to achieve. This is between having a ‘relatively unbiased view’ (because you are new) vs ‘lack of expertise / depth of knowledge’ (because you are new). I am going to take this plunge with the…

Nft

5 min read

Branding NFT projects — Part 1
Branding NFT projects — Part 1
Nft

5 min read


Apr 12, 2022

DAOs — The future of us?

I am a newbie to the world of Web3 and everything that comes with it. On the top of it, I am non-technical, which makes all my knowledge sources non-technical too. But there is plenty, for those who are eager to learn. A common advice from Web3 experts for newbies…

Dao

9 min read

DAOs — The future of us?
DAOs — The future of us?
Dao

9 min read


Dec 21, 2020

The business of impatience

Multiple billion dollar industries have been built and sustained on a very common human trait — “impatience”. Think Uber. Think the concept of “fast fashion”. Think Deliveroo, DoorDash and GoJek. Think any form of on-demand service. All of these companies and the industries they created are driven by the impatience…

Strategy

7 min read

The business of impatience
The business of impatience
Strategy

7 min read


Dec 4, 2020

When Lehman Brothers went under it was a watershed moment.

When Lehman Brothers went under it was a watershed moment. With the #iconic #debenhams now going under, it is one of those moments. With it comes the painful loss of 12,000 jobs. The future of #retail needs to move beyond the online vs offline debate. It needs to be about…

Retail

1 min read

Retail

1 min read


Dec 4, 2020

What would be keeping a #CMO up at night now? Let’s take some intelligent guesses:

What would be keeping a #CMO up at night now? Let’s take some intelligent guesses: Spending on #advertising is not up for debate, but where and how much should I be spending? Television remains important but should I invest more on #digital advertising and reduce the size of my #media…

1 min read

1 min read


Nov 16, 2020

Our definitions of change are loose

Adversities fuel innovation. The biggest leaps in our advancement as a species have been driven by adversities. The world of brand building is no different. If this ongoing pandemic is considered to be an adversity as big as the Spanish Flu, the two World Wars, the Great Depression of the…

Brands

5 min read

Our definitions of change are loose
Our definitions of change are loose
Brands

5 min read


Jun 13, 2020

Is your brand a service?

Everyone wants to be someone else. This 6 word sentence props up billion-dollar industries, creates unrelenting waves of consumer demand, provides employment to millions and always keeps us wanting for the next best thing. Consider the scenario of you getting a radically different haircut — going from long to ultra-short…

Brands

4 min read

Is your brand a service?
Is your brand a service?
Brands

4 min read


Apr 25, 2020

Don’t be a product success but a brand failure

Let’s start with textbook basics first. A strong brand aids in generating equity in the consumers’ mind, which is a valuable metric to measure and monitor. But having a strong brand is not a means to an end, and in many instances it is just the beginning. The product underneath…

Startup

3 min read

Don’t be a product success but a brand failure
Don’t be a product success but a brand failure
Startup

3 min read

Sandeep Das

Sandeep Das

358 Followers

Strategy Consultant

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