Yet ‘another’ perspective on growth

Photo by Suzanne D. Williams on Unsplash

There are multiple perspectives on ‘growth’. We are at a point wherein the number of perspectives have outgrown their practicability and their ability to truly have a meaningful impact on a brand.

The intention of this piece is not to add to these growing list but to make sense of growth as an ever evolving dynamic for brand success. To understand growth, we need to accept a universal truth — growth…