What would be keeping a #CMO up at night now? Let’s take some intelligent guesses:

Spending on #advertising is not up for debate, but where and how much should I be spending? Television remains important but should I invest more on #digital advertising and reduce the size of my #media mix?

Does the pandemic genuinely provide transformative opportunities around #diversification and #portfolio optimisation?

How do I invest in training my #sales force to have impact through online sales tools? How can my people remain persuasive on virtual platforms?