The business of impatience

Photo by Jean Gerber on Unsplash

Multiple billion dollar industries have been built and sustained on a very common human trait — “impatience”. Think Uber. Think the concept of “fast fashion”. Think Deliveroo, DoorDash and GoJek. Think any form of on-demand service. All of these companies and the industries they created are driven by the impatience towards traditional industry structures.

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