Our definitions of change are loose

Photo by Linus Nylund on Unsplash

Adversities fuel innovation. The biggest leaps in our advancement as a species have been driven by adversities. The world of brand building is no different.

If this ongoing pandemic is considered to be an adversity as big as the Spanish Flu, the two World Wars, the Great Depression of the 1930s and the Great Recession between 2007–2009, then it is important to measure the nature of innovation it is…