Is your brand a service?

Photo by Fernando Hernandez on Unsplash

Everyone wants to be someone else. This 6 word sentence props up billion-dollar industries, creates unrelenting waves of consumer demand, provides employment to millions and always keeps us wanting for the next best thing. Consider the scenario of you getting a radically different haircut — going from long to ultra-short, shaving your head off or getting a style you never had before.



Strategy Consultant

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store