Don’t be a product success but a brand failure

Photo by Josh Howard on Unsplash

Let’s start with textbook basics first. A strong brand aids in generating equity in the consumers’ mind, which is a valuable metric to measure and monitor. But having a strong brand is not a means to an end, and in many instances it is just the beginning. The product underneath the brand should perform at the highest standards (both in terms of emotional and functional delivery).



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