Branding NFT projects — Part 1

When you are writing about a new topic, there is a balance that you need to achieve. This is between having a ‘relatively unbiased view’ (because you are new) vs ‘lack of expertise / depth of knowledge’ (because you are new). I am going to take this plunge with the scales firmly tilted towards having a ‘relatively unbiased view’.

According to an extensive analysis of the NFT marketplace conducted by Nansen…