Brand transformation — Creation vs Operationalisation
3 min readFeb 18, 2024
Success of global #brand #transformations depend equally on navigating two aspects — the strength of the brand transformation itself (the “creation” part) and the ability to implement and activate it across the organisation (the “operationalising” part). There is a massive body of knowledge and continuous focus on the “creation” part, but significantly less so on the “operationalising” part. The…