Digital Marketing — Overrated & wastefulFor the second year running, marketers have mentioned digital marketing techniques as overrated in this survey by MarketingWeek. We need…Mar 10Mar 10
Branding vs Technology — The case of eating in and outIn December 2023, after close to four years of Covid driven obstacles, I visited Delhi (my birthplace) with my family. We were there for…Mar 4Mar 4
Brand transformation — Creation vs OperationalisationSuccess of global #brand #transformations depend equally on navigating two aspects — the strength of the brand transformation itself (the…Feb 18Feb 18
Communities and brand building — A few thoughtsCommunities and its different manifestations are having a profound impact on how brands are being built, how engagement and loyalty…Feb 13Feb 13
Any form of branding is changeThe concept of change when it comes to creating a new brand is choppy, uncertain and complex. Organisations embrace change with pain and in…Feb 1Feb 1
Brand Leadership — UpdatedAlmost 2 years back, I had penned some thoughts on brand leadership on LinkedIn, which you can read here:May 4, 2023May 4, 2023
Published inBanklessDAOEthereum Scaling SolutionsA Comparative Technical Primer on Plasma, Optimistic Rollups, and ZK RollupsJan 5, 2023Jan 5, 2023
Web3 brand building — Things that matterBefore we go into what matters for web3 brand building, it is important to outline a single, fundamental principle — brand building in…Sep 16, 2022Sep 16, 2022
Branding NFT projects — Part 1When you are writing about a new topic, there is a balance that you need to achieve. This is between having a ‘relatively unbiased view’…Jun 5, 2022Jun 5, 2022
DAOs — The future of us?I am a newbie to the world of Web3 and everything that comes with it. On the top of it, I am non-technical, which makes all my knowledge…Apr 12, 2022Apr 12, 2022
